To attract online traffic and turn them into leads, we need to combine a tactic or two. This allows us to make the most of it and maximize the results. As the saying goes, don't put all your eggs in one basket. Therefore, doing follow-up lead generation campaigns may be your best bet. It can be a combination of new and old tactics, like email marketing with social media marketing. However, you can also combine outbound and inbound marketing strategies. But when do you call an inbound or outbound marketing strategy? Inbound or outbound marketing Think of marketing campaigns as a push and pull technique.

You must provide value to attract your ideal customers. Often you have to step out of your way to let your prospects know you exist. An inbound marketing strategy is a promotional tactic designed to attract your prospects. This includes writing a compelling blog post, posting a viral video on Tikor, or using the right hashtags on Instagram. On the other hand, outbound marketing is when you go directly to employee data your ideal customers in hopes of doing business with you. This may include emailing business proposals to your list of potential customers. Whatever tactics you use, it would be best to combine inbound and outbound marketing.

Combine inbound and outbound marketing for better lead generation Think of prospects as your potential customer. These are people who need your products and services. However, they don't know you exist or they are using your competitors' products. As such, you need to find ways (other than web design and development) to build awareness of your brand, grab the attention of your prospects, and turn them into paying customers. Here are five examples you can follow: Marketing automation and outbound calls Marketing automation and outbound calls are a typical combination of inbound and outbound marketing strategies.