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SEO myths keep evolving, leaving marketers wondering if it’s worth investing in organic growth. It also doesn’t help that novice marketers industry list find it difficult to gauge the effectiveness of an SEO strategy on their search engine ranking. While there is no denying the effectiveness of organic SEO, the fact remains that Google keeps changing the way it ranks websites in SERPs. But no matter the challenges, marketers explore SEO techniques, study industry list algorithm updates, and create quality content to appease the search engine gods – hoping to rank high against all odds.